Advertise
2008 Advertising Rates
Materials
About Our Readers
Editorial Calendar
Reprinted Articles
Advertise on our Web site
Advertising Contract
Terms and Conditions
To download a PDF of Asset-Backed Alert's latest media kit, click here.
To
reserve space now, call Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
2008 Advertising Rates
| 1 Time | 2-4 Times | 5-12 Times | 13+ Times | |
| Discount | ||||
| None | 5% | 15% | 30% | |
| Gross price | ||||
| Full*** | $3,900 | $3,705 | $3,315 | $2,730 |
| Junior | 3,200 | 3,040 | 2,720 | 2,240 |
| Half-H or Half-V | 2,700 | 2,565 | 2,295 | 1,890 |
| Quarter | 1,900 | 1,805 | 1,615 | 1,330 |
Belly Wrap:
Wraps over the front and back cover, full-bleed color ad. For details
pleasecontact Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
Color:
For two colors, add $1,000 per insertion.
For three or four colors, add $2,000.
***Bleeds: subject to 10% premium. Bleed size is 9 x 11.5"; trim size is 8.5 x 11".
Positioning:
For back page, add $1,000.
10% premium for guaranteed placement.
Commission:
15% for recognized advertising agencies if the invoice is paid within 30 days.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
| Full Page | Junior |
Half Page (Horizontal) |
Half Page (Vertical) |
Quarter Page |
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| 7" wide, 9" high |
5" wide, 7" high |
7.25" wide, 4.5" high |
3.5" wide, 9" high |
3.5" wide, 4.5" high |
Full Bleed |
Belly Wrap |
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| live: 8 x
10.5" trim: 8.5 x 11" bleed: 9 x 11.5" |
live: 16.5 x
7.5" trim: 17 x 8" bleed: 17.5 x 8.5" |
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Advertise on our Web Site
Buttons appear on some pages. See below for sizes. Contact Mary Romano at 201-234-3968 for details.
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Side navigation area |
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Conferences
Get bonus distribution by delivering your message to decision-makersattending a major industry conference. See Editorial Calendar for dates.
Materials
Black & White:
Black and white ads should be Press-Optimized PDFs with fonts embedded and
highest-resolution graphics possible (minimum 300 dpi).
Color:
Press-Optimized PDF with all Fonts embedded, highest resolution graphics
possible (minimum 300dpi) and set as CMYK. To ensure correct color, send a
hardcopy matchprint to us. Please call Mary Romano with questions.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
Web ads:
Gif or jpg format.
Notes:
Please be aware that our newsletters are delivered via Email as a PDF and in
Print. Files should be set up for optimum output in both formats.
About Our Readers
Asset-Backed Alert is the first place professionals turn for breaking news on securitization activities in the U.S. and throughout the world. The publication is highly regarded for its steady flow of market gossip, industry rankings and unbiased reporting on even the most controversial developments in the ABS and MBS business. The editorial content is supported by the newsletter's proprietary ABS Database, which is recognized as the definitive measure of worldwide securitization activity.
Asset-Backed Alert is published by Harrison Scott Publications, which also produces Real Estate Alert, Hedge Fund Alert, Commercial Mortgage Alert and Private Equity Insider.
Distribution/Readership:
Asset-Backed Alert is sent weekly by mail and email to hundreds of professionals
involved in structuring, issuing, buying and analyzing ABS and MBS transactions.
This highly targeted readership includes paid subscribers and hundreds of market
participants who receive Asset-Backed Alert as part of complimentary three-week
subscriptions. Be sure to ask about our special conference distributions, some
of which are listed on the accompanying editorial calendar.
Asset-Backed Alert Facts
| * Annual subscription price: | $2,597(47 issues) |
| * Average weekly readership: | 11,000+ |
| * Paid readership: | 1,700+ |
| * Pass-along readership(5 times): | 8,500+ |
| * Average/promotional circulation: | 1,000+ |
Paid circulation by business type
|
Underwriter: |
44% |
|
ABS/MBS issuer: |
16% |
|
Attorney/law firm: |
8% |
|
CDO issuer: |
8% |
|
Credit enhancer: |
5% |
|
CP conduit operator: |
4% |
|
Investor: |
3% |
|
Trustee: |
1% |
|
Consultant/advisor: |
1% |
|
Other: |
9% |
Reprints
Want your clients and prospects to see an article that mentions your company? We can reprint any article with a customized layout under the newsletter's logo -- an ideal addition to your packet of marketing material. |
 |
Copies | B&W Logo/ Plain Paper |
Color Logo/ Plain Paper |
Color Logo/ Glossy Paper |
| 100 | $50 | $100 | $300 | |
| 250 | 100 | 175 | 375 | |
| 500 | 150 | 250 | 450 | |
| 1,000 | 225 | 350 | 550 | |
| 2,000 | 350 | 500 | 700 |
Editorial Calendar
*Click here for note about color deadlines.
AUGUST 2008
AUGUST 1
Reserve by: July 23; Materials by: July 25
- All breaking news -- no scheduled features.
AUGUST 8
Reserve by: July 30; Materials by: Aug. 1
- Editorial Feature: Listing of the leading ABS market makers in the U.S. and Europe, featuring key trading, syndicate and banking contacts at the most active banks in the securitization field.
AUGUST 15
Reserve by: Aug. 6; Materials by: Aug. 8
- Editorial Feature: Top CDO portfolio managers around the world.
AUGUST 22
No issue published.
AUGUST 29
No issue published.
SEPTEMBER 2008
SEPTEMBER 5
Reserve by: Aug. 27; Materials by: Aug. 29
- All breaking news -- no scheduled features.
SEPTEMBER 12
Reserve by: Sept. 3; Materials by: Sept. 5
- Special Distribution: Jacob Fleming's "Life Insurance Securitisation" conference, in London.
- All breaking news -- no scheduled features.
SEPTEMBER 19
Reserve by: Sept. 10; Materials by: Sept. 12
- Special Distribution: WRG's "Executive Summit on Mortgage Fraud," in Washington.
- Special Distribution: C5's "Commercial Loans & Securities" conference, in London.
- Special Distribution: Deal Flow Media's "Life Settlements Conference," in Las Vegas.
- All breaking news -- no scheduled features.
SEPTEMBER 26
Reserve by: Sept. 17; Materials by: Sept. 19
- Special Distribution: SOF's "Securities Operations Conference," in New York.
- All breaking news -- no scheduled features.
OCTOBER 2008
OCTOBER 3
Reserve by: Sept. 24; Materials by: Sept. 26
- Editorial Feature: Nine-month ranking of ABS/MBS/CDO bookrunners around the world, along with breakout league tables for ABS underwriters in the U.S. and Europe.
OCTOBER 10
Reserve by: Oct. 1; Materials by: Oct. 3
- All breaking news -- no scheduled features.
OCTOBER 17
Reserve by: Oct. 8; Materials by: Oct. 10
- NEW High-Profile Display: "Chair Drop" at Opal's "European CDO Summit," in Monte Carlo. A copy of Asset-Backed Alert will await every attendee on each chair in the opening general session. Copies will also be available in the registration area throughout the conference.
- Editorial Feature: Largest commercial-paper conduits at midyear, plus the leading operators of those vehicles.
OCTOBER 24
Reserve by: Oct. 15; Materials by: Oct. 17
- Special Distribution: SIFMA's "Annual Meeting," in New York.
- All breaking news -- no scheduled features.
OCTOBER 31
Reserve by: Oct. 22; Materials by: Oct. 24
- Editorial Feature: Leading CDO market makers in the U.S. and Europe, featuring key contacts.
NOVEMBER 2008
NOVEMBER 7
Reserve by: Oct. 29; Materials by: Oct. 31
- Special Distribution: Opal's "Housing Finance Summit & Distressed Real Estate Opportunities" conference, in Miami.
- All breaking news -- no scheduled features.
NOVEMBER 14
Reserve by: Nov. 5; Materials by: Nov. 7
- All breaking news -- no scheduled features.
NOVEMBER 21
Reserve by: Nov. 12; Materials by: Nov. 14
- All breaking news -- no scheduled features.
NOVEMBER 28
No issue published.
DECEMBER 2008
DECEMBER 5
Reserve by: Nov. 21 ; Materials by: Nov. 25
- NEW High-Profile Display: "Chair Drop" at Opal's "CDO Summit," in Dana Point, Calif. A copy of Asset-Backed Alert will await every attendee on each chair in the opening general session. Copies will also be available in the registration area throughout the conference.
- Editorial Feature: Regulatory roundup.
DECEMBER 12
Reserve by: Dec. 3; Materials by: Dec. 5
- All breaking news -- no scheduled features.
DECEMBER 19
Reserve by: Dec. 10; Materials by: Dec. 12
- Editorial Feature: Exclusive worldwide listing of rated mortgage servicers.
DECEMBER 26
No issue published.
JANUARY 2009
JANUARY 2
No issue published.